Creative Strategist
Mariko
Tsukahara
Our Mission - Creative Strategy
Strategy to Execution
I read a client's intent and context in an instant, and carry the work from strategy through to the finished output in one continuous line. That is my strength. With branding skills built over some twelve years at The Walt Disney Company and an immersive customer perspective, I help businesses grow into brands their customers love for the long run. I have also shaped this practice into original methods, including Business Design through Dimensional Thinking, which I pass on through lectures and mentoring.
Our Profile - Mariko Tsukahara
Profile
塚原 麻倫子（つかはら まりこ）
クリエイティブ・ストラテジスト
ウォルト・ディズニー、ソフトバンク、花王、シリコンバレー系スタートアップ、サンリオ等で新規事業・ブランド戦略に従事。「顧客視点」とディズニーで培った「ストーリーテリング」を軸に、スクラッチのアイディエーションから戦略、クリエイティブ、マーケティング施策まで一気通貫で伴走する。ブランド構築とインナーブランディングの両面から人と企業の成長を支え、潜在ニーズを紐解く視点を磨くメンタリングも推進中。
得意領域
・顧客視点による事業、サービス、プロダクトコンセプトのブラッシュアップ
・潜在ニーズを的確に捉え、ストーリーテリングのある強いブランド設計の実現
・「一撃で刺さる」発信・打ち出し方のコミュニケーション戦略および具体案の提示
ビジネススクール講師・メンター
・GEMStartup TOKYO（東京都）｜メンター
https://gemstartup.metro.tokyo.lg.jp/mentors/
・SVCOアカデミー｜講師（マスター）
https://financial-va.co.jp/
顧客視点とストーリーテリングで事業を強くする、その最初の一歩から伴走します。
お気軽にご連絡ください。
Our Profile - Mariko Tsukahara
Profile
Mariko Tsukahara
Creative Strategist
Brand and service strategist, concept creator, copywriter, killer storyteller.
Built new businesses and brand strategies at The Walt Disney Company, SoftBank, Kao, a Silicon Valley startup, and Sanrio. Grounded in customer perspective and the storytelling craft honed at Disney, she works alongside clients from the first spark of an idea through strategy, creative, and marketing execution. She supports the growth of people and companies through both brand building and internal branding, and mentors founders on reading the latent needs of their customers.
Areas of Expertise
・Sharpening business, service, and product concepts through the customer's eyes
・Designing strong brands built on latent needs and a story worth telling
・Communication strategy and concrete ideas that cut through in one shot
Business School Lecturer & Mentor
・GEMStartup TOKYO (Tokyo Metropolitan Government) | Mentor
https://gemstartup.metro.tokyo.lg.jp/mentors/
・SVCO Academy | Lecturer (Master)
With customer perspective and storytelling, I make businesses stronger, and I walk with you from the very first step. Feel free to get in touch.
心が動くところに、ブランドは生まれる。
Where hearts move, brands are born.
Our Strength
Immersive Customer Perspective
没入型の顧客視点。お客様の目線に深く潜るところから、すべてが始まります。
Multidimensional Business Design
立体思考によるビジネスデザイン。 事業を多面的に、立体として組み立てます。
Brand Narrative
MVV、企業哲学、コピー。思いを言葉にして、 人の心が動く物語にします。
Brands people love.
オンラインかオフラインか、サービスかプロダクトか、コミュニケーションそのものかを問わず、人が触れるものである限り、血の通ったおもてなしの心で。使いやすく、ストーリーがあり、体験するすべての人にエモーショナルなベネフィットをもたらす、愛されるブランドやサービスをつくります。
Online or offline, a service or a product, or communication itself: whatever people touch, we bring warmth and genuine hospitality to it. We create brands and services people love: easy to use, built on a story, and bringing an emotional benefit to everyone who experiences them.
Our Story - Roots
Born between
Art and Business.
I was born into a family that lived by both art and business. Thinking in creative and commercial terms at once, and finding ideas where the two hold together, is something I seem to have learned in childhood.
I paint in sumi ink and draw illustrations myself. Even in fine art, giving a feeling a form that reaches people correctly is a deeply logical task. Reading what the viewer needs and shaping it into something that takes hold of them is, to my mind, a thoroughly business-like approach.
